Revive your cool blonde hair with L’Oréal Professionnel’s Blondifier Cool shampoo, the ultimate professional blonde experience for highlighted or blonde hair. The silky smooth shampoo neutralises undesired yellow tones, gently cleanses the hair fiber and brightens the look of hair for a cool blonde effect. Thanks to its powerful ingredient Açai Polyphenols, this shampoo adds shine on your cool blonde hair. For a cool blonde hair result, apply the three steps Blondifier hair care routine including the neutralizing shampoo, the deep nourishing mask and the 10-In-1 multi-purpose leave in spray.<br/><br/>At L’Oréal Professionnel, we are striving towards an ever more responsible and sustainable business model, transforming our activities to respect the planet’s limits. <br/>100% recycled plastics are now prioritised in the manufacturing of our Serie Expert bottles, reducing the use of virgin plastics. <br/><br/>The Serie Expert collection is produced in a facility that has been carbon-neutral since 2015, and has implemented a water recycling loop that has reduced water usage by 47% since 2005.