L’Oréal Professionnel’s Inforcer Shampoo transforms fragile and breaking hair. The reinforcing formula is enriched with strengthening properties of Biotin and Vitamin B6, the shampoo gently cleanses daily dirt and impurities while working to restore hair density and resilience. The technology is specially designed to tackle breakage and split ends, resulting in an instant reduction of breakage and intense conditioning. With continued use, the Inforcer Shampoo helps your hair to become more resistant and stronger. For best results, use in conjunction with Serie Expert Inforcer Conditioner and Mask.<br/><br/>At L’Oréal Professionnel, we are striving towards an ever more responsible and sustainable business model, transforming our activities to respect the planet’s limits. <br/>100% recycled plastics are now prioritized in the manufacturing of our Serie Expert bottles, reducing the use of virgin plastics. <br/><br/>The Serie Expert collection is produced in a facility that has been carbon-neutral since 2015, and has implemented a water recycling loop that has reduced water usage by 47% since 2005.